Growing Your EQ
Re-branding

“Growing Your EQ” is the space where we nurture & enhance your emotional intelligence. Overcome your life’s toughest challenges with greater awareness, empathy, and ease.

The primary goal of the logo redesign was to create a visually appealing logo that accurately represents the brand’s mission of nurturing and enhancing emotional intelligence.

Challenges:

  • Creating a logo that visually represents the connection between emotional intelligence and cognitive growth.
  • Ensuring the logo appeals to a diverse audience and conveys the brand’s professionalism and approachability.

Brand Attributes:

The core brand attributes identified were self-awareness, empathy, social skills, personal growth, and professional development. The logo needed to convey these attributes clearly and compellingly.